Amnesty International* has just launched a new ad campaign here in the UK. Based on the ‘butterfly effect’ it encourages users to ‘pocket protest’ using their mobile phones to sign petitions or donate money. An example poster is “A woman texts from Tottenham Court Road and a torture cell in Bahrain closes forever.” This alongside the much over-discussed Kony 2012 campaign has made me think.
Is sending a text, putting up a poster, or posting a video on your facebook page really action?
One of the arguments for these sorts of campaigns is that they are raising awareness and bringing knowledge to a larger number of people. Should there be a considered difference between information and knowledge? Does this knowledge lead to action? How can it lead to action?
Is this a new form of activism and does it have potential to be used within Sustainment?
*This is not intended to knock Amnesty International, I think they have done a lot of very positive things in the world, I’m just interested to discuss this new type of ‘activism’ that seems to be being used currently.